Advertising

May 28, 2012June 4, 2012 - Asia Pacific, Consumer, Corporate, Mobiles, Regions, Strategy

Airtel Enters Mobile Advertising Space with New Platform

Bharti Airtel, India’s leading telecom services provider, announced Sunday its foray into the mobile advertising (m-Advertising) segment, offering a new…

April 25, 2012April 28, 2012 - Americas, Consumer, Corporate, Games, Regions, Strategy

Microsoft Offering TV-Like Advertising on Xbox LIVE

Microsoft Corp. announced Tuesday that entertainment partners, including ESPN as well as CBS Interactive Properties, GameSpot, Last.fm, Manga Entertainment and…

April 11, 2012April 16, 2012 - Americas, Corporate, Feature, Opinion, Regions, Strategy, Surveys

Factors that Drive Digital Advertising Spend

According to a report, while Facebook is still an emerging digital advertising channel, search remains the biggest driver of ROI…

April 6, 2012April 11, 2012 - Americas, Entertainment, Masses, Opinion, Regions, Surveys

Digitas Research Shows Demand for Online Videos

A new survey commissioned by integrated brand agency Digitas and conducted online by Harris Interactive reveals an increased urgency for…

March 27, 2012March 29, 2012 - Americas, Corporate, Regions, Strategy

Meet the Winners of Internet Advertising Awards

The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence…

March 26, 2012March 29, 2012 - Applications, Corporate, Enterprise, Europe, Regions, Strategy

Online Advertising Startup Relies on Windows Azure

To target its customers’ online advertising efficiently, Netherlands-based startup Crumbtag has adopted Windows Azure, a cloud-based platform that provides the…