Advertising

September 26, 2012October 3, 2012 - Americas, Opinion, Regions, Social, Social Media, Surveys

Are Men Going Really Cheap on Facebook?

A 12-month study of 65 billion impressions reveals men cost less to reach with Facebook ads and respond better Global…

July 16, 2012July 24, 2012 - Americas, Corporate, Finance, Opinion, Regions, Surveys

Digital Ad Revenues in the U.S. to Grow 13%

In its newly released U.S. Local Media Forecast (2011-2016), media researcher BIA/Kelsey forecasts local online/interactive/digital advertising revenues to grow 13.1…

June 22, 2012July 5, 2014 - CIO Info, Corporate, Enterprise, Europe, Opinion, People, Regions, Thought Leaders

“Online Advertisers Can Pay Only for Actual Conversions”

Founded in 2005, myThings is a leading global company offering conversion-driven, personalized display advertising solutions. It personalizes over two billion…

June 15, 2012June 21, 2012 - Americas, CIO Info, Consumer, Corporate, Enterprise, Entertainment, Masses, Regions, Strategy, TVs, Cameras

Microsoft Rolls out NUads on Xbox LIVE

Microsoft Corp. announced Thursday the official rollout of NUads on Xbox LIVE, making the new interactive TV ad format available…

June 12, 2012June 18, 2012 - Americas, Corporate, Finance, Opinion, Regions, Surveys

Internet Ad Revenues for Q1: $8.4 Billion

Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion,…

May 28, 2012June 4, 2012 - Asia Pacific, Consumer, Corporate, Mobiles, Regions, Strategy

Airtel Enters Mobile Advertising Space with New Platform

Bharti Airtel, India’s leading telecom services provider, announced Sunday its foray into the mobile advertising (m-Advertising) segment, offering a new…