Advertising

February 25, 2013May 30, 2023 - Americas, Corporate, Finance, Regions

How Digital Video Makes More Sense than TV for Brands

With brand marketers always looking to get the most out of their advertising budgets, the Interactive Advertising Bureau (IAB) today…

February 22, 2013February 28, 2013 - Americas, Corporate, People, Regions

AOL Advertising Names Marta Martinez Head of Sales

AOL Advertising has announced the appointment of Marta Martinez to the role of Head of Sales Strategy & Operations. The…

January 4, 2013January 8, 2013 - Americas, Corporate, People, Regions

AOL Hires Erika Nardini to Drive Advertising Business

Online content company AOL announced Thursday the hiring of Erika Nardini as VP, Head of Marketing Solutions for AOL Advertising.…

December 20, 2012December 26, 2012 - Americas, Corporate, Finance, Opinion, Regions, Surveys

How Internet Ad Revenues Are Growing in the U.S.

Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter of 2012, making the quarter the biggest…

September 26, 2012October 3, 2012 - Americas, Opinion, Regions, Social, Social Media, Surveys

Are Men Going Really Cheap on Facebook?

A 12-month study of 65 billion impressions reveals men cost less to reach with Facebook ads and respond better Global…

July 16, 2012July 24, 2012 - Americas, Corporate, Finance, Opinion, Regions, Surveys

Digital Ad Revenues in the U.S. to Grow 13%

In its newly released U.S. Local Media Forecast (2011-2016), media researcher BIA/Kelsey forecasts local online/interactive/digital advertising revenues to grow 13.1…