The U.S. IAB Mobile Marketing Center of Excellence, IAB Europe, and IHS Technology revealed Wednesday their global figures for mobile…
Advertising
SAP Awards Advertising and Marketing Business to Omnicom
Enterprise application software company SAP SE (NYSE: SAP) announced Tuesday that it has consolidated its global account for communications, advertising,…
Why Brands Can’t Ignore the Native Video Advertising Option
In today’s digitally connected world, online videos have added a new dimension to the evolving advertising business. Although they don’t…
Internet Ad Revenues in the U.S.: $11.6 Billion in Q1
Internet advertising revenues in the U.S. reached $11.6 billion for the first quarter of 2014, marking a 19 percent increase…
How Rahul Johri Managed Indian Business for Discovery
Discovery Networks Asia-Pacific (DNAP) has promoted Rahul Johri to the role of executive VP and general manager, South Asia and…