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Americas
The “Beyond Digital” study released Monday, paints a portrait of a rapidly changing audience that is adopting a wide range of digital devices at a dizzying pace. And,
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Americas
Boyd Gaming Corporation (NYSE: BYD) announced Monday the launch of B Connected Online, a web destination of the company’s player loyalty program. The centerpiece of the new B
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Americas
Roku, a leading streaming platform in the U.S., has announced the launch of its products in Canada. Two Roku streaming player models – the Roku 2 XD and
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Americas
Today, when most digital ad outfits don’t understand the relevance of content for new-media brand communications, an integrated brand agency Digitas decides to focus on content – for
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Americas
By Rakesh Raman In the new-media world, where traditional media is already losing its sheen, companies are increasingly inviting bloggers to convey their brand messages. McDonald’s is among
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Americas
Sony is trying to make everything smart for you. Now its new SmartWatch can bring Android power straight to your wrist. Sony Mobile Communications announces the availability of
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Americas
Travel site TripAdvisor has launched its “Friend of a Friend” feature that highlights trusted reviews and opinions from friends of Facebook friends. Representing the next step in making
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Americas
According to a report, while Facebook is still an emerging digital advertising channel, search remains the biggest driver of ROI (Return on Investment) for marketers. Adobe (Nasdaq:ADBE) released
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Applications
To provide mobile solutions for businesses of all sizes, software company SAP AG (NYSE: SAP) announced Tuesday its plans to acquire Syclo, a leading provider of enterprise mobile
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Americas
Photobucket will now offer Pixlr tools, including the Pixlr Editor, which enables per-pixel editing, and the newly revamped Pixlr Express, which provides simple tools to correct, crop, resize
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Americas
Innovid, a leading provider of video advertising solutions, has announced enhancements to its iRoll Studio for video ads which lets publishers and agencies turn any pre-roll campaign into
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Americas
Techorating, a term coined by LG Electronics USA, is the blending of modern technology with the art of decorating to create a functional, yet stylish environment. Celebrity technology
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Applications
NewspaperDirect, enabling multichannel newspaper and magazine content distribution, has partnered with The Star Malaysia to launch an enhanced digital replica version of The Star, Malaysia’s leading daily tabloid.
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Americas
In the cutthroat car market, auto makers are using technology heavily to pull off brand differentiation and win consumer loyalty. On one hand, they are using digital tools
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Americas
Shazam, a leading media discovery company, has announced that American Idol will be Shazam-enabled through the rest of the season to give fans another way to experience more
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