Samsung and Barnes & Noble to Create Co-Branded Tablets
Samsung Electronics America and NOOK Media, a subsidiary of Barnes & Noble, Inc. (NYSE:BKS), have announced a partnership to develop co-branded Samsung Galaxy Tab 4 NOOK tablets that feature the Barnes & Noble digital reading experience.
The co-branded devices will combine Samsung Galaxy Tab 4 hardware with customized NOOK software to give customers full-featured tablets that are designed for reading, with easy access to Barnes & Noble’s digital collection of more than three million books, leading magazines and newspapers.
The companies are expected to introduce Samsung Galaxy Tab 4 NOOK in a 7-inch version in the U.S. in early August.
The co-branded tablets will be prominently displayed along with NOOK eReaders and sold at Barnes & Noble’s nearly 700 bookstores across the U.S. and online at bn.com, one of the leading e-commerce sites.
