Samsung 'Your Companion to AI Living' campaign visual highlighting connected AI devices. — Samsung’s latest global campaign demonstrates how AI-integrated products provide proactive support for health, pets, and family safety.

Samsung Unveils ‘Your Companion to AI Living’ Campaign to Redefine Personalized Tech Care

Samsung Electronics has officially launched its “Your Companion to AI Living” global campaign, highlighting a vision where AI-integrated devices provide proactive, personalized care. By focusing on health, pet management, and family safety, the campaign demonstrates how Samsung’s ecosystem anticipates user needs to simplify and elevate daily life.

RMN Digital Corporate Desk
New Delhi | June 4, 2026

Samsung Redefines the Smart Home with ‘Your Companion to AI Living’

Samsung Electronics has announced the global rollout of its new video campaign, “Your Companion to AI Living,” a strategic initiative first introduced at the First Look event during CES 2026. The campaign serves as a showcase for Samsung’s vision of a lifestyle where technology is not just a tool, but a proactive partner that integrates seamlessly into the user’s everyday environment.

Personalized Solutions Across the Ecosystem

The core of the campaign lies in its focus on Samsung’s pursuit of AI innovations that anticipate user requirements before they are explicitly requested. By leveraging a vast ecosystem of devices and platforms, such as SmartThings, Samsung aims to provide tailored solutions that care for both users and their loved ones.

Through this campaign, we aim to show how Samsung’s products and services, integrated with AI, can become a life companion by proactively understanding users’ needs and offering personalized support when it matters most.

— Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics

The campaign features a series of three humorous videos that illustrate these AI capabilities in practical, relatable scenarios:

Proactive Health Monitoring: For wellness-conscious users, the Galaxy Watch8 and Samsung Health app now offer an Antioxidant Index, providing insights into wellness status and personalized meal suggestions. This is complemented by the AI Food Manager in the Bespoke AI Refrigerator Family Hub, which streamlines ingredient management and recipe recommendations.
Enhanced Pet Care: Pet owners can utilize the Now Brief feature, which integrates with Pet Care on the SmartThings app to remind users to walk their pets while recording detailed routes and durations.
Family Security: To protect elderly family members, Call Screening on Galaxy smartphones helps identify and avoid potential voice phishing attempts and unwanted calls.

Global Reach and Visibility

To ensure maximum impact, Samsung is showcasing these campaign videos at major global landmarks, including Times Square in New York and Piccadilly Circus in London. The content is also being distributed across Samsung’s official social media channels, such as YouTube and Instagram, to engage a digital-first audience.

As AI becomes increasingly central to the consumer experience, Samsung continues to emphasize “meaningful ways” for customers to experience the tangible value of innovation in their private lives.