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Marriott Goes Interactive with Bloggers and Shira Lazar

The host and co-founder of the Emmy-nominated “What’s Trending,” Shira Lazar joined with Marriott Hotels for an evening of excitement as part of the brand’s “Travel Brilliantly” campaign.

On Thursday, guests at the interactive cocktail party at the San Francisco Marriott Marquis got to design their own guest room layouts on an interactive table, and test four banquet chairs – one of which could be implemented in Marriott Hotels’ properties throughout the world – and vote for their favorite on Twitter.

Marriott’s “Travel Brilliantly” campaign is engaging influencers, experts and travelers to submit their ideas to improve the modern travel experience in the realms of design, culinary, health & wellness and technology on

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Lazar, who is one of the judges on, will choose the grand-prize winner from among the most innovative consumer-generated ideas. The winner will have the opportunity to travel with and design future innovations alongside Marriott experts, impacting travel for the next generation.

Lazar welcomed guests to The View, the hotel’s scenic lounge on the 39th floor, where they were asked to engage in and re-imagine the future of travel through a series of live interactive stations showcasing the brand’s latest offers, including the Greatroom lobby concept, restaurants, meetings and guest room desks.

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In addition to designing their own guest rooms and testing new banquet chairs, attendees visited the iPad kiosk to submit their ideas on to co-create with Marriott on the future of travel.

Event-goers were asked to join in the conversation by posting event highlights and by incorporating the designated #TravelBrilliantly hash tag into posts.

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The event was co-hosted by bloggers Matt Armendariz (of culinary blog, “Matt Bites”), Cassandra Lavalle, (of design-oriented “coco+kelley”), Stefanie Michaels (of travel blog “Adventure Girl”) as well as Matthew Carroll, VP, Global Brand Management, Marriott Hotels.

In the picture above: Matthew Carroll from Marriott Hotels and Shira Lazar from “What’s Trending” Celebrate “Travel Brilliantly” Campaign

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