LinTeractive to Handle Digital Marketing for Saint-Gobain Gyproc

LinTeractive announced today that Saint-Gobain Gyproc India (formerly India Gypsum), which manufactures a range of Gypsum boards and plasters systems, has appointed it as the company’s digital marketing agency.

Gyproc has been working with Lowe Lintas as its creative agency for some time now and found it fitting to pass on the digital mandate to the agency’s digital arm, LinTeractive, it was stated.

“The choice of LinTeractive was influenced by the fact that it is a partnership with Gyproc’s ATL agency (Lowe Lintas). This was seen as an important factor in ensuring the work across mediums was integrated and spoke the same language to the consumer,” said NE Subramanian, head of Marketing at Saint-Gobain Gyproc India Ltd.

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LinTeractive would be offering different services to Saint-Gobain Gyproc India Ltd. – including creation of a new website, SEO, SEM, digital media planning & buying, social media marketing and digital campaign creation.

“Gyproc is another great opportunity for us to build a seamless brand story on and offline,” said Vikas Mehta (pictured above), CMO – Lowe Lintas + Partners & head of LinTeractive.

Gyproc India is stated to be a part of the Euro 43 billion Saint-Gobain Group, the world’s leading manufacturer of ceilings, drywalls and gypsum plasters.