LG Electronics (LG) today unveiled its latest flagship smartphone LG G2, the first smartphone introduced under LG’s new “G” Series for premium devices.
Nearly 700 guests from over 30 countries converged at the Frederick P. Rose Hall, Home of Jazz at Lincoln Center in New York for the global introduction of the device.
“LG G2 is the most exciting and ambitious mobile phone in our company’s history,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company, who welcomed the guests to the event.
Based on LG’s research of consumer lifestyles and behaviors, the smartphone offers users more real-life benefits such as ergonomic design, practical functions, and an intuitive user experience, says the company.
Comments from RMN Digital: Today, mobiles lack any brand differentiation. Mobile makers have failed to realize that mobiles have already become tasteless commodities with the same set of features on all the products from different vendors. Consumers have stopped looking for brands. They buy mobiles as they buy potatoes.