The film is based on a relationship between a mother and a daughter and captures the moment of realization of how at times our parents really need our support to learn and discover new things.
#TogetherOnline is an effort to empower women in India with the knowledge of Internet and how they can use it to do different things in their daily lives.
To take this concept further, Google India along with Lowe Lintas Delhi conceptualized a film to inspire young, Internet-savvy people to help their mothers explore Internet.
The short film highlights the innocent fear of the first day of stepping into a new world.
“We have launched a new film to inspire young digital natives to bring their mothers online,” said Sandeep Menon, director, Marketing, Google India.
The film is based on a relationship between a mother and a daughter and captures the moment of realization of how at times our parents really need our support to learn and discover new things.
The campaign has been launched on social platforms.
