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Fashion Series on YouTube with Actress Nikki Reed

TRESemmé, a styling brand in the US, has announced its latest fashion program – TRESemmé Style Setters. The original and multi-phase digital series featuring Twilight star Nikki Reed premieres on the dedicated TRESemmé YouTube channel ( this week.

This fast-paced series takes consumers backstage at Mercedes-Benz Fashion Week to reveal the latest hair trends and stylist secrets straight from the Fall 2012 Collections of top designers including Tracy Reese, Charlotte Ronson and Rebecca Minkoff.

Meanwhile, PBS says its Web series “Off Book,” which focuses on experimental and non-traditional forms of artistic expression, begins its second season at (Read: PBS Second Season of Arts Web Series Off Book)

And “Remake America,” an original Yahoo! series, aims to spark a national conversation among Yahoo!’s audience around the issues American families face every day. (Read: How to Remake America with Yahoo! News)

The first nine episodes of TRESemmé Style Setters will take viewers on a journey illustrating the palpable energy and anticipation behind the scenes at Mercedes-Benz Fashion Week.

Nikki Reed will share her personal perspective on the creative process as well as her intimate conversations with TRESemmé stylist Jeanie Syfu, and the celebrated fashion designers.

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The program is developed in partnership with Alloy Digital, a leading digital content agency, and Mindshare Entertainment, entertainment division of media services agency Mindshare.

Announced Monday, March 12, TRESemmé grants women an inside look at the preparation leading up to Mercedes-Benz Fashion Week and throughout the season.

TRESemmé says it has been the official hair care sponsor at Mercedes-Benz Fashion Week for eight consecutive seasons.

Photo courtesy: TRESemmé

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