Jive Software, Inc. (NASDAQ: JIVE) has named Elisa Steele as its new executive vice president of strategy and chief marketing officer, starting January 2014.
In this global role, Ms. Steele will be responsible for strategy, branding, end-to-end marketing functions, product marketing, corporate communications and other go-to-market responsibilities.
“Elisa is a unique leader with both consumer and enterprise experience,” said Tony Zingale, Jive’s chairman and CEO.
According to Jive, Ms. Steele will come to Jive from Microsoft where she is currently corporate vice president and chief marketing officer of consumer applications and services, overseeing brands such as Bing, Internet Explorer, Lync, MSN, Outlook.com and Skype among others.
Prior to this role, Ms. Steele was chief marketing officer at Skype, executive vice president and chief marketing officer at Yahoo! and senior vice president of corporate marketing at NetApp.
Ms. Steele’s expertise, spanning more than 20 years in sales, marketing and strategy, includes building and expanding brands, driving customer engagement, accelerating go-to-market strategies and a laser focus on customer insights and needs, says the company.
“As the world engages in social communications, now is the time for businesses to harness employee communities as the new and more productive way to work. Jive has a tremendous opportunity to grow its presence and showcase how its robust platform creates meaningful connections,” said Steele (pictured above).
Jive (JIVE) is the communication and collaboration platform for modern, mobile business. Its cloud-based platform connects employees, customers, and partners.