Take-Two CEO Strauss Zelnick, right, joins NBA Commissioner Adam Silver, left, at the league’s headquarters in New York, N.Y. on Wednesday, February 8th, 2017 as they announce plans to launch the NBA 2K eLeague, a new, professional competitive gaming league.
The National Basketball Association (NBA) and Take-Two Interactive Software, Inc. (NASDAQ:TTWO) announced Thursday their plans to launch the NBA 2K eLeague.
It is a new professional competitive gaming league that will bring together the best basketball gamers in the world. This marks the first official eSports league operated by a U.S. professional sports league.
Set to debut in 2018, this competitive gaming league will consist of teams operated by actual NBA franchises. The founding teams, each composed of five professional eSports players who will play the game as user-created avatars, will be announced in the coming months.
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The NBA 2K eLeague will follow a professional sports league format: competing head-to-head throughout a regular season, participating in a bracketed playoff system, and concluding with a championship matchup.
The relationship between NBA and Take-Two dates back to 1999, beginning with the NBA 2K series. The most recent release is NBA 2K17 sports game.
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher and marketer of interactive entertainment for consumers around the globe.