Regions

April 25, 2012April 30, 2012 - Americas, Applications, Consumer, Enterprise, Games, Regions

When Michael Stars as a Male 3D Model

Have you met Michael? Leading 3D software and content company Digital Art Zone (DAZ) introduces the newest version of its…

April 25, 2012April 29, 2012 - Americas, Corporate, Entertainment, Masses, Regions, Strategy

Will Web Shows Ring the Death Knell for TV Programs?

By Rakesh Raman In the emerging era of tech gadgets and gizmos, traditional machines are fast being sidelined. Your TV…

April 25, 2012April 29, 2012 - Corporate, Europe, Lifestyle, Masses, Regions, Social, Social Media, Strategy

How McDonald’s Did a Burger-Crowdsourcing Campaign

McDonald’s has gone deeper into the social media universe. McDonald’s Germany says it has achieved a social media breakthrough with…

April 25, 2012April 28, 2012 - Americas, Consumer, Corporate, Games, Regions, Strategy

Microsoft Offering TV-Like Advertising on Xbox LIVE

Microsoft Corp. announced Tuesday that entertainment partners, including ESPN as well as CBS Interactive Properties, GameSpot, Last.fm, Manga Entertainment and…

April 24, 2012April 28, 2012 - Americas, Opinion, Regions, Surveys

Why Online Display Ads Don’t Want to be Clicked

Yes, you read it right. An online advertising study has found that ad viewability and hover time are more strongly…

April 24, 2012April 27, 2012 - Asia Pacific, Corporate, Regions, Strategy

Infosys and WPP Fabric Unveil Digital Marketing Platform

India’s leading tech services company Infosys and communications services group WPP have unveiled Infosys BrandEdge in partnership with Fabric, a…