Opinion Archive
Americas
A survey reveals that workers often lose several hours each week of productive time because of various distractions including Facebook. However, employers looking to increase productivity should consider
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Backend
As technology has become the lifeblood for any major sports event, London 2012 is no exception. Among myriad technologies offered by tech vendors, Cisco provided the network infrastructure
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Americas
Today’s always-on digital business is like a Tower of Babel for chief information officers (CIOs) used to traditional rules of tech trade. As most CIOs are not able
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Americas
These infographics highlight the results of a national consumer poll in the U.S. conducted online on behalf of Ashford University by Penn Schoen Berland in June 2012. The
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Americas
Digital technologies are changing the way consumers receive and read magazines. In this evolving media market, the rosy years of traditional content companies have been receding in the
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Americas
A new CouponCabin.com survey reveals that one-in-five (20 percent) U.S. adults own and use a tablet computer such as an iPad, Kindle Fire or Xoom. Adults ages 35-44
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Americas
As the economic slowdown persists, companies are looking for new digital marketing options that could yield more bang for each buck they spend on brand communications. Marketers, however,
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Americas
Inspired by this year’s upcoming global games, Match.com, the world’s leading dating website, conducted its own international challenge to examine how singles from different cultures match up —
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Americas
Smart TV manufacturers are hoping that the popularity of apps with smartphone and tablet users makes its way to the living room. Manufacturers and retailers are selling more
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Americas
In its newly released U.S. Local Media Forecast (2011-2016), media researcher BIA/Kelsey forecasts local online/interactive/digital advertising revenues to grow 13.1 percent in 2012. According to the forecast, several
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Americas
For the past few years, tech vendors have been trying to peddle cloud computing as the next big frontier in the constantly evolving tech market. However, cloud is
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Europe
Social media is like a dark tunnel that most have seen from the surface, but no one knows what’s there inside it. Now, some are even apprehensive that
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Asia Pacific
By Rakesh Raman When General Motors (GM) decided to discontinue its advertising on Facebook in May, the leading automaker reinforced the point that Facebook is not yet ripe
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Americas
At a time when traditional media is losing its sheen and digital is trying to dominate, market is undergoing a seismic shift. While this transition is happening, marketers
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Americas
With summer upon us and dating season at its height, the “Love Bites” survey connects the dots between food, booze and dating during those first few impressionable dates.
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