Editorial

By Rakesh Raman While ‘brand’ has become a buzzword in the sea-like business world, most companies are still confused about…

By Rakesh Raman Believe it or not; today with the proliferation of digital channels, the digital marketing activity has become…

By Rakesh Raman More often than not, hype without substance can be destructive. Case in point: Cloud computing. Tech vendors…

Without fresh content on it, your website starts acting as slow poison for your brand, as it gives the impression…

By Rakesh Raman When it comes to cheating, the so-called digital brand communication agencies can beat even the most expert…

“Alternative facts” was a phrase used by Kellyanne Conway, a Counselor to the U.S. President Donald Trump, during a Meet the…