Masses

Firstcar

April 8, 2012April 11, 2012 - Americas, Asia Pacific, Consumer, Corporate, Europe, Lifestyle, Masses, Middle East and Africa, Mobiles, Regions, Social, Social Media, Strategy

How to Drive Digital and Social Cars

In the cutthroat car market, auto makers are using technology heavily to pull off brand differentiation and win consumer loyalty.…

Home Furnishings

April 7, 2012April 11, 2012 - Americas, Lifestyle, Masses, Opinion, Regions, Surveys

IBM Forecasts Surge in Home Furnishings Sales

Sales of home furnishings in the U.S. are expected to shoot higher in the second quarter, with in-store sales increasing…

Shazam

April 6, 2012April 11, 2012 - Americas, Consumer, Entertainment, Masses, Mobiles, Regions, Social, Social Media

American Idol Gets Shazam to Enter Real Time

Shazam, a leading media discovery company, has announced that American Idol will be Shazam-enabled through the rest of the season…

Dv2

April 6, 2012April 11, 2012 - Americas, Entertainment, Masses, Opinion, Regions, Surveys

Digitas Research Shows Demand for Online Videos

A new survey commissioned by integrated brand agency Digitas and conducted online by Harris Interactive reveals an increased urgency for…

Health

April 4, 2012April 9, 2012 - Americas, Feature, Lifestyle, Masses, Regions

Everyday Health Opens New YouTube Channel

Everyday Health, Inc., a leading health media company, has launched its YouTube channel “Everyday Health: TV to Change Your Life.”…

Pepsi

April 3, 2012April 9, 2012 - Americas, Corporate, Feature, Lifestyle, Masses, Regions, Social, Social Media, Strategy

Can You Taste Pepsi on the Internet?

PepsiCo, which is among the top users of digital media, has embarked upon a new experiment. Today new Pepsi NEXT,…