Masses

Marvel

April 26, 2012May 1, 2012 - Americas, Consumer, Entertainment, Feature, Games, Masses, Regions

Marvel’s The Avengers Enter Walmart Stores Digitally

In advance of the film release of Marvel’s The Avengers on May 4, Walmart customers will have access to the…

Fetching

April 25, 2012April 29, 2012 - Americas, Corporate, Entertainment, Masses, Regions, Strategy

Will Web Shows Ring the Death Knell for TV Programs?

By Rakesh Raman In the emerging era of tech gadgets and gizmos, traditional machines are fast being sidelined. Your TV…

Burger

April 25, 2012April 29, 2012 - Corporate, Europe, Lifestyle, Masses, Regions, Social, Social Media, Strategy

How McDonald’s Did a Burger-Crowdsourcing Campaign

McDonald’s has gone deeper into the social media universe. McDonald’s Germany says it has achieved a social media breakthrough with…

Lgroom

April 22, 2012April 26, 2012 - Americas, Asia Pacific, Consumer, Entertainment, Europe, Masses, Middle East and Africa, Regions, Social, Social Media, TVs, Cameras

TV to Consumer: Look, I’m Changing Now

By Rakesh Raman You must listen to your home partner – the TV – when it says that it’s shedding…

Atlas

April 19, 2012April 25, 2012 - Americas, Consumer, Lifestyle, Masses, Mobiles, Regions

Rand McNally’s Road Atlas for Connected Consumers

Travel content company Rand McNally’s 89th Edition of America’s top Road Atlas is releasing this month featuring updated maps, printed…

Omoney

April 19, 2012April 25, 2012 - Consumer, Corporate, Finance, Lifestyle, Masses, Middle East and Africa, Mobiles, Regions

Using Orange Money in Africa and the Middle East

Orange Money is the mobile phone payment service designed by Orange to meet the needs of its customers in Africa…