Masses

Burger

April 25, 2012April 29, 2012 - Corporate, Europe, Lifestyle, Masses, Regions, Social, Social Media, Strategy

How McDonald’s Did a Burger-Crowdsourcing Campaign

McDonald’s has gone deeper into the social media universe. McDonald’s Germany says it has achieved a social media breakthrough with…

Lgroom

April 22, 2012April 26, 2012 - Americas, Asia Pacific, Consumer, Entertainment, Europe, Masses, Middle East and Africa, Regions, Social, Social Media, TVs, Cameras

TV to Consumer: Look, I’m Changing Now

By Rakesh Raman You must listen to your home partner – the TV – when it says that it’s shedding…

Atlas

April 19, 2012April 25, 2012 - Americas, Consumer, Lifestyle, Masses, Mobiles, Regions

Rand McNally’s Road Atlas for Connected Consumers

Travel content company Rand McNally’s 89th Edition of America’s top Road Atlas is releasing this month featuring updated maps, printed…

Omoney

April 19, 2012April 25, 2012 - Consumer, Corporate, Finance, Lifestyle, Masses, Middle East and Africa, Mobiles, Regions

Using Orange Money in Africa and the Middle East

Orange Money is the mobile phone payment service designed by Orange to meet the needs of its customers in Africa…

April 17, 2012April 23, 2012 - Americas, Corporate, E-Governance, Masses, Regions, Strategy

Digital Media to Drive Political Campaigns

As the role of technology is increasing in the political ecosystem, a new partnership aims to provide digital marketing insights…

Digital Behavioral Trends for Consumers

April 17, 2012April 22, 2012 - Americas, Asia Pacific, Europe, Lifestyle, Masses, Opinion, Regions, Surveys

By the Way, What is Your Digital Personality?

The “Beyond Digital” study released Monday, paints a portrait of a rapidly changing audience that is adopting a wide range…