Strategy

April 25, 2012April 29, 2012 - Americas, Corporate, Entertainment, Masses, Regions, Strategy

Will Web Shows Ring the Death Knell for TV Programs?

By Rakesh Raman In the emerging era of tech gadgets and gizmos, traditional machines are fast being sidelined. Your TV…

April 25, 2012April 29, 2012 - Corporate, Europe, Lifestyle, Masses, Regions, Social, Social Media, Strategy

How McDonald’s Did a Burger-Crowdsourcing Campaign

McDonald’s has gone deeper into the social media universe. McDonald’s Germany says it has achieved a social media breakthrough with…

April 25, 2012April 28, 2012 - Americas, Consumer, Corporate, Games, Regions, Strategy

Microsoft Offering TV-Like Advertising on Xbox LIVE

Microsoft Corp. announced Tuesday that entertainment partners, including ESPN as well as CBS Interactive Properties, GameSpot, Last.fm, Manga Entertainment and…

April 24, 2012April 27, 2012 - Asia Pacific, Corporate, Regions, Strategy

Infosys and WPP Fabric Unveil Digital Marketing Platform

India’s leading tech services company Infosys and communications services group WPP have unveiled Infosys BrandEdge in partnership with Fabric, a…

April 23, 2012April 27, 2012 - Asia Pacific, Consumer, Corporate, Feature, Mobiles, Regions, Strategy

Nokia to Make Mobile Phones in Vietnam

In an official ceremony today, Nokia kicked off the development of its manufacturing facility in Vietnam to make mobile phones…

April 21, 2012April 26, 2012 - Corporate, Europe, Regions, Social, Social Media, Strategy

What Yelp Plans to Do in Denmark

Close on the heels of opening its site in Sweden, Yelp, the community-led city guide and search site, announced Friday…