Corporate

Dmb

April 11, 2012April 16, 2012 - Americas, Corporate, Feature, Opinion, Regions, Strategy, Surveys

Factors that Drive Digital Advertising Spend

According to a report, while Facebook is still an emerging digital advertising channel, search remains the biggest driver of ROI…

April 11, 2012April 15, 2012 - Applications, Corporate, Enterprise, Europe, Finance, Regions, Strategy

SAP to Acquire Syclo for Enterprise Mobility

To provide mobile solutions for businesses of all sizes, software company SAP AG (NYSE: SAP) announced Tuesday its plans to…

Facebook

April 10, 2012April 13, 2012 - Americas, Corporate, Editorial, Finance, Opinion, Regions, Social, Social Tech, Strategy

Facebook Likes Instagram; Buys it for $1 Billion

By Rakesh Raman Tech market analysts were stunned on Monday when Facebook said it will acquire Instagram, a photo-sharing app…

Firstcar

April 8, 2012April 11, 2012 - Americas, Asia Pacific, Consumer, Corporate, Europe, Lifestyle, Masses, Middle East and Africa, Mobiles, Regions, Social, Social Media, Strategy

How to Drive Digital and Social Cars

In the cutthroat car market, auto makers are using technology heavily to pull off brand differentiation and win consumer loyalty.…

Scott

April 5, 2012April 10, 2012 - Americas, Corporate, Regions, Strategy

Yahoo! to Lay Off 2,000 Workers as a ‘Bold’ Step

Yahoo said Wednesday that 2,000 of its people will be notified of job elimination or phased transition. Scott Thompson (pictured),…

Pepsi

April 3, 2012April 9, 2012 - Americas, Corporate, Feature, Lifestyle, Masses, Regions, Social, Social Media, Strategy

Can You Taste Pepsi on the Internet?

PepsiCo, which is among the top users of digital media, has embarked upon a new experiment. Today new Pepsi NEXT,…