Fashom fashion app that celebrates body confidence in unique styles of everyday people has launched their #BeReal video campaign, which aims to bring awareness to vital issues such as self-love and body confidence.
On September 12, 2015, two “real” people stood in the midst of buzzing New York Fashion Week (NYFW) crowds with boards asking people to interact with the topic of real beauty and to place #BeReal stickers on them if they felt accepted.
With one plus-size female model and one male dressed as a female boldly presenting themselves before the world, the outpour of support and encouragement continued to flow in throughout the day – leaving the two covered in #BeReal stickers, according to Fashom.
The idea for Fashom’s #BeReal video campaign was inspired by the body issues which have plagued the fashion industry (and the media at large) for many years.
Through their #BeReal video campaign, Fashom aims to showcase that all bodies are beautiful, and promote acceptance for all people, body types and forms of beauty.
Fashom is a fashion app which emphasizes body confidence, real beauty and self love – and where real people are trendsetters.