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Yelp Goes to Real People for Real Reviews in Sweden

Yelp (NYSE: YELP), a community-led city guide and search site, announced the availability of Yelp Sweden. Beginning Wednesday, Swedes are able to create accounts on Yelp.se to share their opinions about local businesses and services.

Yelp’s free iPhone and Android applications will also be made available in Sweden, as well as its free suite of business owner tools: Yelp for Business Owners (http://biz.yelp.se).

Yelp, a global online business review site, opened for trading recently on the New York Stock Exchange (NYSE) under the ticker symbol “YELP” after its initial public offering (IPO) in which it raised $107.25 million in gross proceeds. (Read: Yelp Celebrates IPO and First Day of Trading on NYSE)

“Two traits the Swedes are renowned for is an eye for great design and an adventurous spirit for travel, making Yelp a logical fit,” said Miriam Warren, VP of European Marketing, Yelp.

“Having, quite literally, a Smorgasbord of restaurants serving husmanskost as well as specialities from all over the world, a constantly evolving music scene and design boutiques, we look forward to seeing the Yelp community flourish and establish itself in Sweden as the go-to source to find great local businesses.”

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The site supports Swedish, as well as Dutch, French, German, Italian, English, and Spanish, providing users access to local insights in any one of these 7 languages. Sweden is the eleventh country to have a dedicated Yelp community in Europe.

While available throughout Sweden, Yelp will focus its initial community building efforts in Stockholm — a city-by-city approach that the company has used to launch in markets throughout the world.

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