Digital media company Yahoo! (Nasdaq: YHOO and Spotify announced Tuesday a global content distribution and promotion agreement that will enable Yahoo! to integrate and promote Spotify’s on demand music service on Yahoo!’s Media Network.
Spotify will initially roll out to Yahoo! Music and later will be contextually integrated globally across the rest of Yahoo!, including its leading entertainment sites, like Yahoo! Movies and omg!.
In turn, Yahoo! will create an app for Spotify’s platform featuring Yahoo! original entertainment content, which will reach Spotify’s users.
“At Spotify we want to light up the Web with music and as Yahoo!’s global music partner we’re able to reach their massive audience,” said Daniel Ek, CEO & founder, Spotify.
“Delivering compelling premium experiences across screens is core to our mission at Yahoo!. Spotify is the leader in the digital music field and together we can provide the ‘soundtrack’ for users around the world,” said Ross Levinsohn, Interim CEO, Yahoo!. “What Daniel and his team are doing is changing an industry, and we’re thrilled to be partnering with them.”
Yahoo! believes that this relationship is designed to drive deeper user engagement for both companies. For Yahoo!, the Spotify integration on Yahoo! entertainment sites will feature Spotify’s play button, enabling Yahoo! users to enjoy music while remaining on Yahoo!.
Likewise, the Yahoo! app, due out later this year, will further engage Spotify’s users with content from artist profiles to musical programs.