McDowell’s No1 Soda by United Spirits Limited – a Diageo group company – launched Friday its ‘Yaaron Se Bane Hum’ (we are made with friends) campaign.
It is an evolution of its ‘No1 Yaari’ campaign and represents a new perspective on celebrating the bonds of brotherhood and bringing friends together.
Developed in partnership with leading creative agency, DDB Mudra Group, the new campaign is built on the insight that millennials are on a journey of self-discovery.
Their Yaars (friends) become their second family and are a constant support system during those coming of age moments in a person’s life that shape the person you become.
The essence behind ‘Yaaron Se Bane Hum’ is captured in this line – ‘Jeetun mein toh jashn manati, Haarun toh taaqat ban jaati’, which is part of the poetry written by Sonal Dabral for this campaign.
Through an entrancing travelogue, the McDowell’s No1 Soda TVC captures a catalyzing moment of self-discovery for brothers and brings to life the role friends play in helping an individual overcome their moment of weakness or doubt.
McDowell’s No1 Soda has been celebrating the bonds of brotherhood and bringing close friends together.
In 2014, it launched the ‘No1Yaari’ campaign with a 7-minute digital short film and a song by Mohit Chauhan that celebrates those cherished, meaningful friendships that enrich our lives.