USA Network says it is redefining how consumers watch and interact with TV by unifying the viewing experience – both visually and functionally – across all devices.
Using responsive design technology, USA has created a seamless experience for the fan, where content and engagement will be available across all screens, from the TV to the web to mobile.
Each digital touch point will offer TV Everywhere, gamification, and real-time social TV to amplify the viewers’ experience. With this new offering, USA’s marketing partners will have the opportunity to participate in branded experiences, extending their reach and directly connecting with fans.
The new capabilities will start to go live on June 6, as USA’s summer of originals launches with BURN NOTICE and GRACELAND that night starting at 9/8c.
“As part of USA’s digital evolution, we are embracing this multiplatform world by marrying all of the screens for stronger two-way engagements with our compelling content,” says Alexandra Shapiro, executive VP, USA Network.
“We have eliminated the walls between TVs and mobile devices to give brands a unified and fluid fan interaction, organically extending their presence everywhere the consumer is.”
USA partnered with key technology leaders to power its unification strategy, including Bunchball, Echo, Empathy Lab, RebelMouse, and Watchwith.
As a leading network in all of basic cable, USA Network is seen in over 102 million U.S. Homes, according to the company.