Twentieth Century Fox Home Entertainment announced Monday a realignment of the division’s marketing management under President and Chief Marketing Officer of Worldwide Marketing Mary Daily to promote further growth, creativity and integration of strategic initiatives across all current and emerging platforms worldwide.
Effective immediately, Vincent Marcais has been promoted to the role of Executive Vice President, Worldwide Brand Marketing. Marcais previously served as Senior Vice President of International Marketing.
James Finn has been promoted to the newly created position of Senior Vice President, Worldwide Communications, Media and Partnerships. Finn will expand his domestic responsibilities to include international publicity and corporate communications, while taking on oversight of Media and Marketing Partnerships and Promotions for the division.
Marcais (pictured above) and Finn will both report to Daily. Under her leadership, they will oversee all campaigns for Fox film and television programing, as well as all third party distribution partners.
A long-standing Fox executive, Marcais oversaw the division’s strategic marketing initiatives in all major territories outside North America since 2009. Marcais has also played a key role in helping transform the organization from a pure physical distribution company into a business that delivers its filmed content across all media platforms.
Marcais formerly served as Senior Vice President of International Brand Marketing when he relocated to Los Angeles in 2006. Prior to that, Marcais was based in London where he served as Fox’s Vice President of Marketing for the European home entertainment operation.
Since 2009, Finn has managed communications for new technology advancements, including the recently launched Digital HD, Blu-ray, 3D in the home, UltraViolet and VOD (video-on-demand).
Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a global company and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.