Nektan, a B2B mobile gaming platform provider, announced today that it has signed a contract with News UK to create and operate Sun Play, a new gaming product for The Sun newspaper in the UK, due to launch later this year.
Sun Play, powered by Nektan’s mobile gaming platform Evolve, will combine free-to-play skill games alongside a suite of real money games that are designed to be played on the go by the readers of The Sun newspaper’s print and online formats.
Sun Play has been developed specifically around the growing entertainment needs of online players who are graduating from virtual currency games to real money gaming across smartphone and tablet.
Sun Play will entertain and reward players with games and content that builds on the engaging content and heritage of the title, as well as the chance to win prizes and real money.
Under the terms of the agreement, Nektan will retain a share of the net revenue generated by Sun Play, and is likely to have an impact on the company’s trading in calendar year 2015.