Nielsen Archive
Surveys
In an increasingly connected world where news, retail shopping, banking and entertainment are available 24/7 on a variety of mobile devices, fear of missing out (FOMO) is a
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Social Media
Market research company Nielsen has announced that it is expanding Nielsen Twitter TV Ratings to include Facebook conversation for the first time. With measurement of program-related conversation across
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Corporate
YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, initiated a research that explores key scenarios where shifting TV dollars to digital video improves campaign
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Americas
Here’s your new home that can tell you what’s going on with it, and it can be controlled with a smartphone, tablet or other web-enabled device. This week,
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