Tag Archives: Gap
Love Comes in Every Shade as Gap Goes Digital
This holiday season, Gap’s new global marketing campaign, “Love Comes In Every Shade,” aims to illustrate some of the many forms of love, from puppy love and married love to best friend love and sibling love. The campaign features a
Gap’s Fall Campaign to Shine on Social Media
Gap’s global marketing campaign for fall—Shine—brings its “Icon Redefined” collection to life by featuring an eclectic mix of musicians and dancers wearing Gap’s signature pieces updated with a modern design point of view and rich fall color palette. Cast members
LG Optimus Elite Comes with NFC and Google Wallet
Virgin Mobile USA and LG Mobile have announced the availability of LG Optimus Elite in Titan Silver for $149.99. The device operates on Virgin Mobile’s no-contract Beyond Talk plans with unlimited data and messaging starting at $35 a month. LG
Gap Launches “Be Your Own T” Social Media Campaign
Be Your Own T highlights the three distinct categories of the new T collection—The Now Tees, The Essential Tees, and The G Tees— as well as other t-shirt-inspired styles including dresses, skirts, tanks and rompers. “Be Your Own T expresses
Blogosphere: Where Bloggers Promote Your Brands
By Rakesh Raman In the new-media world, where traditional media is already losing its sheen, companies are increasingly inviting bloggers to convey their brand messages. McDonald’s is among the latest companies to use the services of bloggers. It hosted bloggers
Gap’s Digital Campaign Taking Off with Blogs
At the heart of the Gap’s new global marketing campaign is Styld.by – a first-of-its-kind digital collaboration between Gap and six top fashion and lifestyle blogs including Refinery29, WhoWhatWear, FabSugar, Lookbook, Rue and MOG. Using key women’s items of the
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