Starz announced that Starz Play, an online TV Everywhere service for Starz premium subscribers, has launched on Xbox Live for the Xbox 360 video game and entertainment system from Microsoft and is in development for the new Xbox One.
According to the company, the launch marks the first video game and entertainment console deployment for the online service and the first extension directly to the television.
Starz Play is available now in the United States as a free download for Xbox Live Gold members in the Xbox Store.
The company’s other online services, Encore Play and Movieplex Play, are also in development. Launches are expected in the first half of 2014 on the Xbox 360 and will be included as part of the company’s broader Xbox One development efforts.
Starz Play, Encore Play and Movieplex Play are accessible through 3G/4G cellular, Wi-Fi, and broadband connections.
Starz (NASDAQ: STRZA, STRZB) is a leading integrated global media and entertainment company.