3net, a joint venture from Sony, Discovery and IMAX – has formed 3net Studios, a new global television program production and distribution division. It was announced Tuesday by Tom Cosgrove, president and CEO, 3net.
3net Studios – based at both Sony Pictures headquarters in Los Angeles, CA and Discovery Communications headquarters in Silver Spring, MD – employs a team of creative personnel, utilizing the latest technology and production expertise of the parent company’s joint venture partners to produce the native 3D content.
Additionally, the studio will be employing a new production strategy, whereas select projects will be completed in what the company has coined “TotalD” – native 3D 4K, 2D 4K, 3D 2K and both 3D/2D HD formats – effectively providing a global suite of content solutions for both current and future entertainment platforms and partners worldwide.
“From television, mobile, computer and tablet companies, to broadcast channels and digital content providers, the global demand for a high quality, native 3D programming pipeline has quickly become one of the most vital elements within the 3D ecosystem,” said Cosgrove.
“With the industry now struggling to keep pace with the rapidly accelerating consumer demand for 3D programming across multiple platforms – and now with the evolution of 4K – the formation of a world class production studio to help fill both the 3D and ultra high definition content voids became a logical next step in our evolution as a global player in the entertainment arena.”