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Sarah Iooss to Lead Viacom’s Digitally Driven Business

Sarah Iooss

Sarah Iooss

Leading media company Viacom announced Friday that Sarah Iooss will become SVP, Business Development.

Iooss, who was previously SVP, Velocity Products Group in Viacom’s Ad Sales division, will dual report to Ross Martin, EVP of Marketing Strategy & Engagement, and Kern Schireson, EVP of Data Strategy and Consumer Intelligence.

The Business Development group is charged with accelerating partnerships that will continue to evolve Viacom’s social, digital and mobile arenas, along with its data-driven Ad Sales solutions.

According to Viacom, Iooss was tapped for her knowledge of social and digital platforms where she maintains long-established relationships, as well as her development and implementation of services and products that helped to advance Ad Sales’ goals.

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The company believes her background is ideal for leading the new Business Development group, which now sits in a division that encompasses the intersection of key growth and innovation initiatives, such as data and fan engagement. Previously, the Business Development group resided in a division with a primarily digital-only focus.

The Business Development team launches with 10 strategists focused on two broad categories: Technology Platforms, which will establish ad supported content partnerships across the digital and mobile space; and, Fan Platforms, which will leverage Viacom’s organic presence on social media and create content and advertising opportunities for both fans and advertising partners.

The Business Development team recently closed a partnership with Snapchat which extended MTV and Comedy Central’s presence on Snapchat Discover, Live Stories, and granted Viacom the right to sell Snapchat’s U.S. owned and operated advertising inventory.

Iooss will continue partnership development with Twitter, Tumblr, Facebook, and more.

Iooss has been with Viacom for 12 years, and was at A&E Television Networks prior to that.

Viacom owns global media brands that offer television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content.

Viacom’s media networks include Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Channel 5 (UK), Logo, Nicktoons, TeenNick and Paramount Channel. Paramount Pictures is a major global producer and distributor of filmed entertainment.

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