Software company SAP SE (NYSE: SAP) and City Football Group (CFG) today announced a global, multiyear marketing and technology partnership that will transform the way the ownership group and its football teams operate and perform, from the boardroom to the pitch.
SAP will become the official “Cloud Software Provider” and a technology advisor of City Football Group and its four clubs around the world, including Manchester City FC (Men and Women), New York City FC, Melbourne City FC, and Yokohama F. Marinos.
“City Football Group is one of the most innovative and technology-driven football organizations in the world,” said Bill McDermott, CEO and member of the Executive Board of SAP SE. “We are so proud that SAP HANA and our cloud solutions will be enabling City Football Group’s vision for supporting the players and coaches while completely reinventing the fan experience.”
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City Football Group and its clubs will implement a wide variety of cloud-based solutions powered by the SAP HANA platform with the aim to simplify their world-wide operations, scale their business, increase productivity and enhance the fan experience.
Another key element of the partnership will be the collaboration to co-innovate and develop new applications to analyze and improve performance on the field for players and coaches.
Photo courtesy: SAP
