Roku Inc. has announced Roku TV, a new generation of Smart TVs designed to give consumers a simple entertainment experience in a complex connected world.
The company plans to license the new reference design platform and software stack to manufacturers to build and distribute Roku TV models.
According to the company, Roku TV simplifies the notion of a so-called Smart TV by removing all of the complicated layers and menus, and unnecessary features and settings that plague TVs today.
Instead, Roku TV gives consumers a Roku home screen that unifies all content sources in one place making it easy to watch live programming, stream a movie, or listen to a song.
The TV and the remote control feature only the necessary settings and buttons. For example, the Roku TV remote control has 20 buttons – half the number found on traditional TV remotes.
Roku TVs can be controlled by either the TV remote or mobile devices using the Roku app for Apple iOS or Android. Roku TV supports modern casting standards including DIAL, which streams content from a mobile device to the TV.
Roku TV models are expected to be available for purchase this fall from major retailers in the U.S. and Canada. They will be available in a variety of sizes ranging from 32 to 55 inches.
Roku offers streaming software platform for delivering video, music, and casual games to the TV.