Sport brand PUMA announces a special relationship with singer, songwriter, record producer, model, and influencer Solange who will act as a creative consultant for the brand.
As part of this relationship Solange lends her creative talents to PUMA’s Women’s Lifestyle category.
She is the artistic creative consultant for a footwear collection, and has art directed and styled marketing content for the brand. This relationship will continue throughout 2014 and beyond.
In addition to this product collaboration, Solange recently curated and art directed digital content for PUMA with WhoWhatWear.com, where she hand selected four up-and-coming “It Girls” of various industries to be featured highlighting styles from PUMA’s Women’s lifestyle collections.
In addition Solange has put her creative talents to work on additional PUMA Women’s lifestyle media and marketing focused initiatives, lending her creative eye and fashion sense to the category. These programs will be released in the coming months.
PUMA Teams up with Solange
In her role with the brand, Solange is the artistic director for the Girls of Blaze Disc Collection which features four versions of the PUMA footwear style the Disc Blaze made for the first time for women.
: Filmmakers, actors, singers, musicians, directors, models, and others from the worldwide film and TV industries or the world of glamor can contact us to promote their work through our “Shining Stars” service. Click here for details
This collection will be released by PUMA in February 2014. The Girls of Blaze Disc Collection was inspired by the sights and sounds of Brazil. With all eyes on Brazil in 2014 for the world’s largest soccer event, Solange celebrates the nation’s spirit with this collection.
She enlisted four up-and-coming designers to put their own creative spin on PUMA’s Disc Blaze style. Gerlan Marcel of GERLAN JEANS; visual artist, musician, and photographer Hisham Baroocha; and Darlene and Lizzy Okpo, design team for the women’s wear collection William Okpo, have each created their own colorful interpretation of the PUMA Disc.
“Working with PUMA has allowed me to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams,” said Solange.