Publicis Groupe has announced its acquisition of Flip Media, a leading digital agency network in the Middle East. The announcement came from Publicis Groupe today, Feb. 1.
Founded in 2003 and headquartered in Dubai (UAE), Flip Media has more than 100 employees across the Middle East and India, working on a number of brands. The agency provides end-to-end solutions, including digital strategy, digital design/production, content/delivery and technology/platforms.
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The agency will be folded into Leo Burnett Worldwide and will retain its name. Its founders, Martin Diessner and Dinesh Lalvani, will continue to be involved with the new entity as non-executive directors and Yousef Tuqan will remain CEO, reporting into Leo Burnett’s Middle East North Africa CEO, Raja Trad.
“Flip Media is a strategic and cultural fit for our company, and we believe its service offering of digital strategy, design, production and content delivery will be a perfect complement to the incredibly strong digital presence we have built across the region,” said Tom Bernardin, CEO of Leo Burnett Worldwide.
“This acquisition is the logical next step for Flip,” said Dinesh Lalvani and Martin Diessner, co-founders, Flip Holdings Ltd.