Practifi’s executive leadership team. Photo: Practifi
Practifi, a business management platform for financial advisors, has announced its $16.3 million Series B funding led by Updata Partners, with participation from existing Series A investors Equity Venture Partners (EVP).
With this investment, Practifi plans to scale the team, expand presence around the globe, and invest in the software platform to further elevate the client experience.
More than a CRM, Practifi is a business management platform designed for growing financial advice businesses around the world. Practifi allows financial advisors, family offices, and broker dealers to manage their client relationships, monitor compliance, and automate workflows, all through an easy-to-use interface.
“Our vision is to create the most efficient business management platform possible for financial advice firms,” stated Glenn Elliott, co-founder and chief executive officer of Practifi.
Practifi’s collaborative platform connects the tools needed to drive efficient operations so advisors can concentrate on building trust and positive relationships with their clients.