OpenX Launches Native O|X Mobile Ad Exchange

Digital and mobile advertising technology company OpenX Technologies, Inc. today announced the launch of Native O|X, a Real-Time Bidding (RTB) exchange for mobile-first native ads.

The exchange enables all app developers and publishers to apply the full power and scale of programmatic buying to the increasingly popular native in-stream ad formats, says the company.

Native O|X offers premium brands the ability to bid on in-stream ad units within an exclusive private environment. According to the comapny, the inventory is premium, largely in-app and the audiences are highly engaged.

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The new exchange offers application developers and publishers access to more than 300 pre-screened, multiscreen demand partners that will have access to the available inventory.

OpenX’s mobile offerings include mobile monetization, a mediation layer with multiple ad networks, an in-app SDK, and multiscreen ad serving.

OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.