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Now Yahoo Is Default Search Engine for Mozilla Firefox

Yahoo CEO Marissa Mayer

Yahoo CEO Marissa Mayer

Yahoo Inc. (NASDAQ: YHOO) and Mozilla Corporation announced Wednesday a strategic five-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and desktop.

The agreement also provides a framework for exploring future product integrations and distribution opportunities to other markets.

“Search is a core part of the online experience for everyone, with Firefox users alone searching the Web more than 100 billion times per year globally,” said Chris Beard, Mozilla CEO.

[ Also Read: 10 Commandments to Do Search Engine Optimization ]

The deal represents the most significant partnership for Yahoo in five years, says the company.

“This partnership helps to expand our reach in search and also gives us an opportunity to work closely with Mozilla to find ways to innovate more broadly in search, communications, and digital content,” said Marissa Mayer, Yahoo CEO.

As part of this partnership, Yahoo will introduce an enhanced search experience for U.S. Firefox users which is scheduled to launch in December 2014. It features a clean, modern and immersive design that reflects input from the Mozilla team.

Photo courtesy: Yahoo

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