Nickelodeon, at its annual upfront presentation Wednesday, unveiled Noggin–a new mobile subscription service for preschoolers.
Available on the App Store for iPhone, iPad and iPod touch starting March 5, the paid service will be ad-free and offered for $5.99 a month.
Nickelodeon is also in discussions with distributors about offering this service as a premium complement to authenticated subscribers.
Noggin will feature long- and short-form content for preschoolers, with additional content added regularly.
Noggin’s content at launch will include education-based series, including: Blue’s Clues, Little Bear and Ni Hao, Kai-lan, among others; music videos featuring kids’ favorite Nick preschool characters; and the return of the beloved Moose and Zee characters hosting educational videos that can help kids learn letters, shapes, matching and other important skills to get ready for kindergarten.
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“We are reintroducing the Noggin name with this new mobile service because of its built-in equity with moms and as a signal of the high-quality preschool content that will be curated for it,” said Cyma Zarghami, president, Viacom Kids and Family Group.
To date, Nickelodeon has launched more than 20 preschool apps including titles like Blaze and the Monster Machines (STEM), PAW Patrol Rescue Run (problem-solving and social skills), Wallykazam! Letter and Word Magic (literacy), and the Nick Jr. Draw and Play (creativity and imagination).
Nickelodeon, now in its 35th year, is an entertainment brand for kids.