AT&T’s new store design focused on the customer’s mobile lifestyle is now open in North Texas.
The new store at 5100 Belt Line Road in Addison aims to transform the entire shopping experience.
The concept is the result of more than two years of exploration and research all centered on one design goal – to create a more interactive and inviting store environment, says AT&T.
Customers in Addison and the Dallas-Fort Worth area will be among the first to experience the new store concept that aims to reinvent the retail business.
AT&T says it invested nearly $3 billion in its Dallas-Fort Worth area wireless and wireline networks from 2010 to 2012 and more than $7 billion in Texas wireless and wireline networks during the same time.
This new location will serve the consumers relying on their wireless devices to manage their busy lives.
Many of the new store design and merchandising elements were first seen in AT&T’s flagship brand store on Michigan Avenue in Chicago and are now coming to other company-owned retail stores. AT&T made this announcement today, Feb. 13.