Throughout the summer, Big Time Rush—the teen music phenomenon that stars in Nickelodeon’s television series Big Time Rush—is working with Nintendo to offer free hands-on demos of Mario Kart 7 for the Nintendo 3DS system at select stops during the band’s “Big Time Summer Tour.”
After weeks of rehearsal and hours of game-play time, the band kicked off the tour on July 5 in Columbus, Ohio, and is currently traveling throughout the United States. The announcement was made today, July 25.
From now until Aug. 5, attendees of select Big Time Rush concerts can visit Nintendo 3DS demo stations and experience the game’s wild Mario-themed action, multiplayer features and kart customization options firsthand.
A Mario Kart 7 sampling station and mobile sampling teams will be available at participating concert venues, giving fans a unique chance to play the game, enjoy special photo opportunities and compete for prizes.
“We couldn’t be more excited to take Mario Kart 7 out on the road for our tour this summer,” said Big Time Rush. “We are all huge Nintendo fans and our new partnership provides a cool way to share the fun of Nintendo 3DS with people all over the country.”
Fans will also be able to download Mii characters based on the members of Big Time Rush—Kendall, Logan, James and Carlos. Additionally, fans who bring their own Nintendo 3DS systems to the concerts will be able to wirelessly access content for Nintendo 3DS via Nintendo Zone hotspots. Viewers can currently see Big Time Rush in the television ad campaign for Mario Kart 7.
“Big Time Rush fans will discover a new kind of rush when they tear up the track with Mario,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing.
Mario Kart 7 is the latest installment in Nintendo’s racing franchise, loaded with new customizable karts, new courses and multiplayer options that let up to eight Nintendo 3DS owners race together wirelessly.
Players can race as a favorite Mushroom Kingdom character or as their personal Mii character, and for the first time in the series, they can race not only on land but also underwater or in the air.
The game also makes use of more capabilities of Nintendo 3DS with access to StreetPass and SpotPass content and the ability to play in full 3D without the need for special glasses.
In the picture above: Nickelodeon’s teen music phenomenon Big Time Rush play Mario Kart 7 on their Nintendo 3DS systems during rehearsal for the band’s summer U.S. concert tour, where Nintendo is offering free hands-on demos of Mario Kart 7. Released on Dec. 4, 2011, the game brings the Mario Kart series into 3D for the first time in the franchise’s 20 year history.