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L’Oreal Paris Makeup Genius – A Digital Mirror for Women

L'Oreal Paris Makeup Genius

L’Oreal Paris Makeup Genius

Forget smudging a lipstick tester on the back of your hand or waiting to get home to try out a new eye shadow color. Get ready to experience beauty in an entirely new way, thanks to L’Oreal Paris.

The leading global beauty brand has introduced Makeup Genius – an app that uses advanced facial mapping technology to turn the front-facing iPhone and iPad camera into a virtual mirror that allows women to try on products in real-time.

Makeup Genius allows consumers to scan a L’Oreal Paris product or advertisement to detect a color match, virtually try on individual products or test out curated looks from expert makeup artists, and share with friends and family on Facebook.

The Makeup Genius app is available for free download in The App Store.

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The virtual makeup app, Makeup Genius, was born out of L’Oreal USA’s Connected Beauty Incubator, a new business division based out of L’Oreal’s Research & Innovation labs in Clark, New Jersey, dedicated to technology innovation.

“Our ambition for Makeup Genius was to create a game-changing digital experience,” says Marie Gulin-Merle, CMO L’Oreal USA.

Makeup Genius uses an advanced facial mapping algorithm that allows women to try on eye shadow, eyeliners, lip colors and blushes and play with different looks, all in real time.

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The app captures 64 facial data points and 100 different facial expressions, making it intuitive enough to discern between the skin of the lips, eyes and other facial contours, allowing the virtual makeup to move with you as you turn your head, change your facial expression and test out new looks at various angles and lighting conditions.

Makeup Genius is available in The App Store for the iPhone and iPad. An android version will be available by 2015.

Photo courtesy: L’Oreal Paris

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