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Lionsgate (NYSE: LGF), a leading entertainment content company, has partnered with digital payments processor GoCoin to integrate bitcoin payments into select consumer sales operations, the two companies announced Tuesday.
As part of this initiative, the digital currency will be accepted as payment for Lionsgate DVD and Blu-ray discs at the company’s online store, LionsgateShop.com.
Lionsgate is also continuing to explore additional opportunities to integrate bitcoins and its underlying blockchain technology into its merchandising and sales activities.
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“Whether they pay in dollars, francs or bitcoins, people are spending more money to watch content across more distribution platforms than ever before, and our goal is to offer them greater choice in what they watch, where they watch it, how they watch it and how they pay for it,” said Lionsgate vice chairman Michael Burns.
“Our acceptance of bitcoins at our online company shop reflects our commitment to offer greater choice, convenience and accessibility to our next generation consumers.”
Lionsgate’s digital currency initiatives are being spearheaded by Home Entertainment chief operating officer Akin Ceylan, Motion Picture Group executive VP of Strategic Planning & Operations Jen Hollingsworth, and motion picture executive Kyle Benn.
Photo courtesy: Lionsgate