Kellogg, Live Nation and Integer announced Thursday they will bring a new music experience to fans this holiday season.
Beginning this month, Kellogg’s and Keebler brand products will bring the thrill of the live concert experience to kitchen tables, when fans download the Kellogg’s “Gift Of Music” mobile app to their iPhone or Android phone.
A purchase of select Kellogg’s and Keebler brand products will also give fans the opportunity to earn rewards that can be used to receive tickets to Live Nation concerts in 2014 and to download free music from Kellogg’s Family Rewards.
Using the “Gift Of Music” app along with specially marked boxes, fans will be able to access virtual performances and other exclusive content from music superstars including Kellie Pickler, Chris Daughtry, Conor Maynard and Jesse & Joy.
After activating the app and pointing the phone’s camera toward the back of the box, fans will see the package transform into a stage with an exclusive performance from featured artists.
These products will also feature additional artist content such as interviews, behind-the-scenes videos, holiday entertaining tips and a virtual photo booth where fans can take pictures with their favorite featured artists.
With the help of Live Nation, Kellogg’s consumers who purchase these specially marked boxes will be able to collect codes to redeem for prizes such as Ticketmaster Ticket Cash good toward tickets or free music downloads from Kellogg’s Family Rewards.
“The Gift of Music gives fans an opportunity to bring the live music experience home,” said Russell Wallach, president, Live Nation Media and Sponsorship. “The footage generated by Live Nation Studios brilliantly re-creates a mini-concert on the spot. We’re thrilled to help bring these unforgettable moments to Kellogg’s customers.”
Live Nation Entertainment (NYSE: LYV) is a leading live entertainment company comprised of: Ticketmaster, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship.