Internet advertising revenues in the U.S. hit a record-breaking high of $10.69 billion for the third quarter of 2013, according to the latest IAB Internet Advertising Revenue Report figures released Monday by the Interactive Advertising Bureau (IAB) and PwC US.
This represents an uptick of 15 percent over the record-setting revenues of $9.26 billion reported in Q3 2012. In addition, it marks a 4.2 percent rise from the second quarter of 2013, which came in at $10.26 billion.
“These figures reflect marketers’ trust in interactive to deliver,” said Randall Rothenberg, president and CEO, IAB.
“It is indicative of the digital age in which we live, and within which advertisers need to effectively reach targeted audiences wherever they are consuming information or entertainment — often on several screens at once.”
The IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC.
Internet Ad Revenues
The survey includes data concerning online advertising revenues from web sites, commercial online services, free e-mail providers, and all other companies selling online advertising.
The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86% of online advertising in the United States.