IBM (NYSE: IBM) announced Tuesday Watson Analytics, a natural language-based cognitive service that can provide instant access to predictive and visual analytic tools for businesses.
Watson Analytics is designed to make advanced and predictive analytics easy to acquire and use, says IBM. The first release of Watson Analytics will include a freemium version of its cloud-based service designed to run on desktop and mobile devices.
Watson Analytics offers a full range of self-service analytics, including access to easy-to-use data refinement and data warehousing services that make it easier for business users to acquire and prepare data – beyond simple spreadsheets – for analysis and visualization that can be acted upon and interacted with.
IBM Watson Analytics uses natural language to make interaction with predictive analytics easier with the ability to understand key questions, such as:
- What are the key drivers of my product sales?
- Which benefits drive employee retention the most?
- Which deals are most likely to close?
Unlike analytics offerings designed primarily for data scientists and analysts predominantly focused on visualization, IBM Watson Analytics automates steps like data preparation, predictive analysis, and visual storytelling for business professionals across data intensive disciplines including marketing, sales, operations, finance and human resources.