On Monday, March 6, Salesforce Chairman and CEO, Marc Benioff and IBM Chairman, President and CEO Ginni Rometty announced a global strategic partnership to deliver joint artificial intelligent solutions that will enable companies to make smarter decisions, faster than ever before. (Photo Credit: Jon Simon/Feature Photo Service for IBM)
Tech companies IBM and Salesforce announced Monday a global strategic partnership to deliver joint solutions designed to leverage artificial intelligence (AI).
With the partnership, IBM Watson, the AI platform for business, and Salesforce Einstein, AI used in its CRM product, will connect to enable a new level of intelligent customer engagement across sales, service, marketing, commerce and more.
“Within a few years, every major decision—personal or business—will be made with the help of AI and cognitive technologies,” said Ginni Rometty, chairman, president and chief executive officer, IBM.
IBM is also strategically investing in its Global Business Services capabilities for Salesforce with a new practice to help clients rapidly deploy the combined IBM Watson and Salesforce Einstein capabilities.
The partnership will bring new insights from Watson directly into the Salesforce Intelligent Customer Success Platform.
It will combine deep customer insights from Salesforce Einstein with Watson’s structured and unstructured data across many sources and industries including weather, healthcare, financial services and retail.
Together, according to the companies, Watson and Einstein will ingest, reason over and derive recommendations to accelerate decision making and drive greater customer success.